This was a co-branded campaign for Levi's and the Logo Network that connected 8 broadcast pieces with extended web based narratives, an online portal and on-air graphics package, all created while at Digital Kitchen. The stories are told by real people dropping their inhibitions, and their pants. A few of my favorites are included here.
Live Action Director: Rama Allen
Executive Producer: Abbe Daniel
Editor: Shawn Fedorchuk
DP: Martin Ahlgren
Designers: Ben Grube, Kenji Yamashita, Rob Roth