Today

Puzzling out extradimensional space.
Edition

Fall | 2020

IBM WATSON & BBDO | COLOR OF EMOTION INSTALLATION

COMMISSION | CONCEPT & DIRECTION

AI translation of  emotion in  music, world events & global commentary with IBM Watson.


We created a massive real time data art installation built from the computational analysis of pop music, social media and news media for emotional values by IBM’s Watson. These values were translated into immersive visualizations that could be navigated by time, emotion and genre. 

We sought to create art, but also find insight. We believe that the overall emotional tenor of the world, as determined by analyzing media and social posts, has a causal relationship to what is popular in mainstream music in a similar time period.

Created @ The Mill