Today

Contemplating laser beams.
Edition

Winter | 2020

ACCOR HOTELS & COSSETTE | SEEKER

COMMISSION | IDEATION & EXECUTIVE DIRECTION



A biometric escape from rational decision making.


Seeker sidesteps the process of rational decision making and cuts straight to the heart, to see if our body can tell us the truth of what we desire. The installation and online experience for Accor Hotels  fed stimuli and simultaneously measured behavioral response to aesthetics, locations, social desire, activity levels, and personality.

The result was an immersive installation and companion website that offered up  ‘best fit’ location based on user responses to stimulus throughout the experience. 

Directed by Will Adams & Ergin Kuke. Created @ The Mill