NIKE | JOYRIDE INSTALLATION
COMMISSION | IDEATION & EXECUTIVE DIRECTION
Bonkers full body games in a digital ballpit.
We worked with Nike to create an immersive playground within the Nike House of Innovation located at the Nike NYC Flagship store, that gives visitors a first-hand experience of their newest product: Nike Joyride flyknit running shoes.
Directed by Mike Dunkley & Joyce Ho. Created @ The Mill