Today

Contemplating laser beams.
Edition

Winter | 2020

NIKE | JOYRIDE INSTALLATION

COMMISSION | IDEATION & EXECUTIVE DIRECTION



Bonkers full body games in a digital ballpit.


We worked with Nike to create an immersive playground within the Nike House of Innovation located at the Nike NYC Flagship store, that gives visitors a first-hand experience of their newest product: Nike Joyride flyknit running shoes.

Directed by Mike Dunkley & Joyce Ho. Created @ The Mill