IBM & WEATHER CHANNEL | KNOW THE COST
COMMISSION | CONCEPT, STRATEGY & DIRECTION
Making clean water value real.
The physical installation froze everyday items in the volume of water it takes to produce them. As they melted in the hot Atlanta sun, the water was recycled to a drinking fountain for the public. We launched a chrome browser extension at the same time, replacing retail prices (on a certain online mega retailer) with the water costs and links to the same items being sold as used to reduce consumer water footprint.
Created @ The Mill