Today

Contemplating laser beams.
Edition

Winter | 2020

CHEVROLET | THE HUMAN RACE

COMMISSION | CONCEPT, STRATEGY & DIRECTION

The future of interactive film.


This is the world's first Game Engine/Live Action cinema hybrid. All of the CG and VFX were rendered live, in realtime, by the Unreal game engine. The vehicle could be customized via a companion app on the fly.

The Human Race pits man vs. machine in a race for ultimate bragging rights. The world's best human racer faces off against A.X.A., an AI autonomous vehicle. The film plays with concepts like probability simulations, fate, and the singularity.

Created @ The Mill